Prof. Dr. Zafar Iqbal, Director, Faculty of MUST Business School along with faculty & students of FMBS participated in the 11th ABRC Applied Business Research Conference held at Capital University of Science and Technology. The conference was themed “Shaping the Future: Management Trends and Insights for Tomorrow.”

More than 100 researchers presented their papers in management & social sciences discipline.The selected paper will be published at Jinnah Business Review in issue of July to December 2024. Numerous researchers demonstrated their dedication and hard work to participate in this international research conference.The major domains of management sciences HR marketing, Finance Fin tech Behavioral Finance, Financial Markets psychology and entrepreneurship were discussed.

Students of FMBS including BS, MS & MBA programs from MUST Business School fully participated in the 11th ABRC 2024.Director, Faculty of MUST Business School Prof. Dr. Zafar Iqbal also spent precious moments with students researchers faculty members and participated in conference. The researchers from MUST Business School presented total five different papers area of finance Fin tech Behavioral Finance’ Risk and Corporate finance. The great contribution is added by Mr. Rameez Zameer who presented his BS level FYP ” Exploring the Import Barriers confronted by importer in Pakistan: An exploratory sequential design”. Authors : Rameez Zameer, Kashaf Nasir & Ubaid Ali

Mr. Rameez Zameer student of MUST Business School achieved best paper award out of 100 papers. The chairperson of conference nominated only one best paper from all presenters. This great achievement highly appreciated by the other researcher and faculty members of MUST Business School with the word of motivation and appreciation.This great achievement is a result of team work and dedication of students and faculty of MUST Business School.