Department of Mass Communication

Scheme of Studies

4 Years Degree Program

Bachelor of Studies in Media & Communication Studies

1st Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-5101

Introduction to Mass Communication

3(3-0)

M1

ISL-5108/ETH-0003

Islamic Studies/Ethics

(*Ethics for non-Muslim students)

2(2-0)

GE1

XXX-XXXX

Natural Science*

3(2+1)

GE2

ENG-5105

Functional English

3(3-0)

GE3

ICT-5107

Applications of ICT

3(2+1)

GE4

ICP-5106

Ideology and Constitution of Pakistan

2(2-0)

GE5

 

Total

16

 

2nd Semester

Course code

Name of subject

Credit Hrs.

Subject Category

BMC-5201

Introduction to Advertising & Public Relations

3(3-0)

M2

BMC-5202

Introduction to Digital Media

3(2+1)

M3

CCS-5218

Climate Change and Sustainability

3

ID1

BMC-5203

Mass Media in Pakistan

3(3-0)

M4

ENG-5204

Expository Writing

3(3-0)

GE6

PKS-5209

Pakistan Studies

2(2-0)

GE7

 

Total

17

3rd Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-5301

Basics of Media Production

3(2+1)

M5

UHQ-5312

Understanding of Holy Quran-I

1(1-0)

ADD1

BMC-5302

Fundamentals of News Reporting 

3(2+1)

M6

ECO-5337

Introduction to Economics

3

ID2

XXXX-XXXX

Arts & Humanities*

2(2-0)

GE8

QTR-5310

Quantitative Reasoning-I

3(3-0)

GE9

CCE-5301

Civics and Community Engagement

2(2-0)

GE10

 

Total

17

 

4th Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-5401

Communication Theories

3(3-0)

M7

BMC-5402

News Production & Current Affairs

3(2+1)

M8

BMC-5403

Media Ethics & Laws in Pakistan

3(3-0)

M9

QTR-5411

Quantitative Reasoning-II

3(3-0)

GE11

UHQ-5413

Understanding of Holy Quran-II

1(1-0)

ADD2

XXXX-XXXX

Social Science*

2(2-0)

GE12

ETR-5402

Entrepreneurship

2(2-0)

GE13

 

Total

17

 

5th Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-6501

Development Support Communication

3(3-0)

M10

BMC-6502

Data Journalism

3(2+1)

M11

BMC-6503

Media Advocacy

3(2+1)

M12

IIR-6542

Introduction to International Relations

3

ID3

IPA-6555

Introduction to Public Administration

3

ID4

BMC-6504

AI and Data Analytics in Media

3(3-0)

M13

 

Total

18

 

6th Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-6601

Broadcast Production Techniques

3(1+2)

M14

BMC-6602

International Communication

3

M15

BMC-6603

Communication Research Methods

3(3-0)

M16

BMC-6604

Media and Information Literacy

3(3-0)

M17

BMC-6605

Op-ed Writing

3(2+1)

M18

BMC-6606

Branding: Principles and Practices

3(2+1)

M19

 

Total

18

 

7th Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-6701

Documentary Production

3(3-0)

M20

BMC-6702

Statistical Analysis for Media Professionals

3

M21

BMC-6703

Media Enterprise Management

3(3-0)

M22

BMC-6704

Sub-Editing and Page Designing

3(2+1)

M23

BMC-6705

Mobile Journalism

3(2+1)

M24

BMC-6706

Internship

3

M25

 

Total

18

 

8th Semester

Course code

Name of subject

Credit Hrs.

Subject category

BMC-6801

Data Storytelling and Narrative Construction

3

M26

BMC-6802

Sports Reporting and Commentary

3(2+1)

M27

BMC-6803

Disaster and Crisis Communication

3(3-0)

M28

BMC-6804

Podcasting: Production & Distribution

3(2+1)

M29

BMC-6805

Capstone

3

M30

 

Total

15

 

Natural Science*

EDS-0022

Everyday Science

3(2+1)

GE

IES-0038

Introduction to Environmental Sciences

3(2+1)

GE

COM-0033

Introduction to Computer

3(2+1)

GE

Arts & Humanities*

ARA-0016

Arabic

2(2-0)

GE

FDA-0023

Fine Arts and Design Appreciation

2(2-0)

GE

URD-0065

Urdu

2(2-0)

GE

Social Science*

PSY-0054

Introduction to Psychology

2(2-0)

GE

PHL-0051

Introduction to Philosophy

2(2-0)

GE

ANT-0027

Introduction to Anthropology

2(2-0)

GE