Vision
The Department of Mass Communication envisions itself as a center of excellence for media and communication studies, with a strong emphasis on the media environment of Azad Jammu & Kashmir (AJK) and the broader national context. The department aims to provide practice-based education rooted in professional knowledge, allowing students to become leaders in the field of mass communication. DMC seeks to collaborate with internationally renowned institutions and foster strong relationships with media organizations.
Mission
The DMC is committed to producing well-rounded media professionals equipped with both academic knowledge and practical skills. The department offers an intellectually challenging environment where students engage with media experts, participate in seminars, workshops, and field visits, and gain exposure to real-world media practices. The mission is to prepare students to be responsible global citizens, contributing to the society and leaders in the media industry.
Bridging the Media: Academia & Industry
DMC is keen to apply modern methods of learning and rationale through group discussions, seminars, symposiums, debates and speech competitions to develop and polish the communication skills of the future media practitioners. Similarly eminent electronic and print media practitioners, public relations professionals, advertising experts, media academicians, researchers of media studies, human rights activists and communication experts from NGOs are frequently invited to DMC to deliver thought provoking lectures and share expertise vis-à-vis latest scenarios of various aspects of media & communication development around the globe.
Career Prospects
The graduates of BS media & Communication may avail wide variety of opportunities to join as academicians, advertising agencies as copywriters, anchors, columnists, correspondents (national and international), editors, freelance writers (magazines, newspapers and periodicals), news agencies, news analysts, NGOs, online news editors, photojournalists, program producers, proofreaders, reporter and research institutions. There are dynamic opportunities in public relations and information departments both in public and private sectors.